From Spoke & Stringer Apparel Comes the PEDAL Tee that evolved from the Bristol cycling festival PEDAL which celebrated why we ride with stories, adventures, music, people, food and bikes.
This all links to our commitment to Ride Culture - Escapism. The lifestyle surrounding the 3 things we use as outlets to escape the grind / the city / life in general. Ride Culture is expressing yourself no matter what you ride. We use Surfing (SALT), Motorcycles (OIL), Cycling (PEDAL) as a way to focus our creative zen, explore new territory, express ourselves through movement and speed.
It doesn't matter what you ride its the Journey that counts.